Lead Generation Strategies for Real Estate Agents Landing

In this module we discuss why it is important for real estate agents to challenge conventional wisdom when it comes to marketing their business. The more traditional ways of generating leads (door knocking, cold calling, floor time, and direct mail) do work, however, there is a better way. We’ll dive into the data from NAR to see exactly what today’s buyers and sellers want from you.

No one likes getting in trouble by inadvertently violating Federal and state laws, state administrative rules, or the code of ethics. We’ll quickly cover the dos and don’ts of digital marketing to ensure you know how to make sure your marketing is compliant while still allowing you to achieve your goals.

In module three cover the major social media platforms that real estate agents needs to leverage to be successful. Every platform has different algorithms, demographics, optimal posting times as well as differing content to be successful. Whether you’re an agent that focuses on urban areas, suburban areas, or rural areas, we’ll arm you with the data to help you drive engagement and connect with your audience.  We’ll also cover the importance of a website and the key features every real estate agent website needs to have based on what today’s consumer says the want to see.

In module four we bring it all together. We’ll show you ow to leverage everything we’ve covered in the first three modules to develop a lead conversion strategy that will help you generate high quality leads for buyers and sellers, execute the plan, and then measure your success and opportunities to optimize your marketing strategy and continue to grow!