CHANGING THE GAME 101:

Digital Lead Generation for Real Estate Agents

Inspired by the story behind the movie Moneyball, Changing the Game: Digital Lead Generation for Real Estate Agents tells the story of how a brand-new real estate agent decided to think differently about how the real estate marketing game is played. That agent was Kevin Johnson. Kevin tossed conventional logic aside and wrote a new digital marketing playbook, executed it and it worked. In his first 90-days, he earned over $100,000 in commissions and went on to sell over 100-homes in his first two years as a real estate agent.

Digital Farming is a 2-hour workshop, offered exclusively at OneBlue Real Estate School, you’ll learn the techniques and strategies that Kevin used to jump-start his real estate career. You’ll walk away with a playbook on what to do, step-by-step, to get your started on the road to success.

"CHANGING THE GAME: DIGITAL LEAD GENERATION FOR REAL ESTATE AGENTS" COVERS:

THINK DIFFERENTLY

We will start with a data-driven look back at how real estate has changed over the last decade and why real estate agents must think differently to be competitive in today's digital world.

COMPLIANCE

We will cover the many federal and state laws as well as administrative rules that real estate professionals must follow when marketing their services on websites and social media platforms. We'll cover the big ones to make sure you stay in compliance.

CREATING CONTENT

As real estate professionals, the product we sell is our knowledge and expertise. Whether you like it or not, consumers are researching you and want to see you are the expert. We'll show you easy and fast ways to create engaging content that showcase your value.

LANDING VS SQUEEZE PAGES

Once you've created great content, you need to market it and drive traffic to your website in order to generate leads. Depending on the type of content you're sharing, you'll need a landing or squeeze page to help convert the visitor to a lead.

VIDEO, VIDEO, VIDEO

According to Cisco, over 80% of web traffic is on mobile devices and 80% of that traffic is video consumption. In this class we will cover video content ideas asn tips and tricks to produce engaging video content on a budget!

SOCIAL MEDIA

Let's face it, social media is here to stay. We will cover all the relevant social platforms along with the types of content to share and how to leverage boosted posts and social ads to drive traffic to your website on a budget.

Changing the Game: Digital Lead Generation for Real Estate Agents Compliance Training

HOW TO STAY COMPLIANT

As real estate professionals, we are subject to many laws and rules from various governmental agencies and organizations. There are many federal and state laws, administrative rules, and the code of ethics that impact how we market our businesses. Failure to follow these laws and rules could cost you a substantial amount of money in fines and in some cases, your real estate license and your freedom. We’ll go ver the basics of what you need to know to stay compliant!

4 C'S OF SUCCESS

For too long real estate agents and brokers have had it easy. Buyers and sellers connected with agents much closer to the point in which they were ready to buy or sell. The reality is that today’s consumer is starting the research phase much earlier than every before, thanks to the internet. Now, agents must be really good at long term cultivation of leads in order to be successful in this business.
Changing the Game: Digital Lead Generation for Real Estate Agents Nurturing Funnel
Changing the Game: Digital Lead Generation for Real Estate Agents Content Training

THE RIGHT CONTENT

We are taught in our pre-license classes that as real estate agents we are in the business of selling our expertise. We don’t sell houses, we don’t rent houses, we sell our expertise. So how do we demonstrate our expertise to people who we have never met? That’s simple, through strategic content creation and sharing. In Changing the Game: Digital Lead Generation for Real Estate Agents, we will teach you the right content you need to create and share on your social media challenges to demonstrate that you are the expert. By demonstrating your expertise, you’ll be able to command more value for your services and never have to discount your commission again!

VIDEO REVIEWS

Providing an extraordinary experience for each and every student is paramount for us and the greatest compliment we can ever receive is when a student enjoys their time with us and goes on to be successful in real estate. Here are just a few of the thousands of students that have come through the doors of OneBlue Real Estate School.

INSTRUCTOR-LED OR ON-DEMAND

INSTRUCTOR-LED

$99

Join us IN-PERSON for a 3-hour interactive workshop on lead generation for real estate agents.

ON-DEMAND

$99

Experience Digital Farming on-demand from the comfort of your own home, office, or wherever you are!

UPCOMING DIGITAL LEAD GENERATION COURSE DATES

Below are our upcoming instructor-led classes including LIVE STREAM as well as classroom-based. You can filter them by month, the format (weeknights, weekends, etc) of the class, as well as the location (classroom or live stream) of the class. If you have any questions, please feel free to give us a call at 321-333-5222.