3 CONTINUING EDUCATION CREDITS
Digital Lead Generation for Real Estate Agents
Inspired by the story behind the movie Moneyball, Changing the Game: Digital Lead Generation for Real Estate Agents tells the story of how a brand-new real estate agent decided to think differently about how the real estate marketing game is played. That agent was Kevin Johnson. Kevin tossed conventional logic aside and wrote a new digital marketing playbook, executed it and it worked. In his first 90-days, he earned over $100,000 in commissions and went on to sell over 100-homes in his first two years as a real estate agent.
Digital Farming is a 2-hour workshop, offered exclusively at OneBlue Real Estate School, you’ll learn the techniques and strategies that Kevin used to jump-start his real estate career. You’ll walk away with a playbook on what to do, step-by-step, to get your started on the road to success.
“CHANGING THE GAME: DIGITAL LEAD GENERATION FOR REAL ESTATE AGENTS” COVERS:
THINK DIFFERENTLY
We will start with a data-driven look back at how real estate has changed over the last decade and why real estate agents must think differently to be competitive in today’s digital world.
COMPLIANCE
We will cover the many federal and state laws as well as administrative rules that real estate professionals must follow when marketing their services on websites and social media platforms. We’ll cover the big ones to make sure you stay in compliance.
CREATING CONTENT
As real estate professionals, the product we sell is our knowledge and expertise. Whether you like it or not, consumers are researching you and want to see you are the expert. We’ll show you easy and fast ways to create engaging content that showcase your value.
LANDING VS SQUEEZE PAGES
Once you’ve created great content, you need to market it and drive traffic to your website in order to generate leads. Depending on the type of content you’re sharing, you’ll need a landing or squeeze page to help convert the visitor to a lead.
VIDEO, VIDEO, VIDEO
According to Cisco, over 80% of web traffic is on mobile devices and 80% of that traffic is video consumption. In this class we will cover video content ideas asn tips and tricks to produce engaging video content on a budget!
SOCIAL MEDIA
Let’s face it, social media is here to stay. We will cover all the relevant social platforms along with the types of content to share and how to leverage boosted posts and social ads to drive traffic to your website on a budget.
HOW TO STAY COMPLIANT
4 C’S OF SUCCESS
THE RIGHT CONTENT
We are taught in our pre-license classes that as real estate agents we are in the business of selling our expertise. We don’t sell houses, we don’t rent houses, we sell our expertise. So how do we demonstrate our expertise to people who we have never met? That’s simple, through strategic content creation and sharing. In Changing the Game: Digital Lead Generation for Real Estate Agents, we will teach you the right content you need to create and share on your social media challenges to demonstrate that you are the expert. By demonstrating your expertise, you’ll be able to command more value for your services and never have to discount your commission again!
VIDEO REVIEWS
Providing an extraordinary experience for each and every student is paramount for us and the greatest compliment we can ever receive is when a student enjoys their time with us and goes on to be successful in real estate. Here are just a few of the thousands of students that have come through the doors of OneBlue Real Estate School.